In an email, Good Buffalo claimed that Will Leather Goods, the company that originally marketed him as a "Native American chief" did so without his knowledge. He said the company had informed him it would change that on its website as of publication, it has not, and a phone call to the company store was answered by a clerk who explained that Good Buffalo is a "prestigious Native American craftsman. ". What might surprise most readers is that Good Buffalo is in apparent violation of federal law. Congress enacted the Indian Arts and Crafts Act in 1990, which allows for the prosecution of anyone who sells any good in a way that fraudulently suggests it was produced by a Native, when it was not. Just last week, a man who went by the name "Redhorse," whose real name is Andrew Gene Alvarez, plead guilty to peddling jewelry that he knew was non Native. Alvarez claimed to belong to different nations throughout his counterfeit career in Santa Fe, and was sentenced to two and a half years probation, with the explicit agreement that he never again sell jewelry he makes as a Native product. Santa Fe Indian Market remains New Mexico's biggest cultural event showcasing more than 1,000 Native artists who represent more than 100 tribes and nations annually, drawing more than 100,000 visitors to the market for a week each summer. As such, the city has become known as a Native arts place. But the city is also a magnet for non Natives like Alvarez, who sell fraudulent Native goods; Gabriel Good Buffalo himself is listed as Lakota in galleries there. While Good Buffalo did admit he's not Native when contacted directly, his claims about Cheyenne and Sioux belts remain suspect under the Indian Arts and Crafts Act.

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