He had a vision of Robin Hood and Zorro and wanted someone in between the two, set in an historic western setting. Striker was set to work on a number of sketched stories. Each sketch was taken to Trendle and each time was sent back for re-working. Too much violence - Trendle didn't want to alienate advertisers and sponsors; the hero was too young - the kids needed someone to look up to. Eventually, Fran Striker, Jim Jewell and studio manager Harold True came up with the masked Texas ranger - the Lone Ranger. With Trendle's eye for a good business prospect, it must have soon occurred to him that the mask would mean that no one actor could monopolize the character. This may have been radio, but Trendle was always aware of the potential for merchandising and movies. Jim Jewell was appointed as the show's director and supplied the actors from his own repertory company, including George Seaton who played the first Lone Ranger. With minimum rehearsal and preparation, the show first aired in January 1933. In the first few weeks George Trendle had no idea how popular the show was, until, that is, the audience started to write in. Letters arrived in their hundreds and then in their thousands as it soon became clear that Trendle had a hit on his hands.

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