They therefore continued their association by forming King-Trendle Broadcasting and purchased radio stations WOOD and WGHP in 1930. At the time of the purchase, much of the evening peak air-time on WGHP was used to broadcast Columbia network (CBS) output. Trendle found this arrangement stifling as it left the station as nothing more than a relay in the evenings. Potential local advertisers had little influence over show content and few sponsorship opportunities were available when the shows were not locally produced. On the other hand WXYZ (its new call sign) did have access to quality shows that included the best entertainers, orchestras, scripts and production techniques that Columbia had to offer. Trendle tried to curtail the Columbia content in favour of locally produced shows, but they could not agree to Trendle's ideas. Perhaps another sign of his stubborn nature, or perhaps because of the confidence of an overflowing bank balance, negotiations with Columbia broke down and the WXYZ went independent. Now there would be plenty of local shows!This may have been liberating for George Trendle but it was surely a little scary as the station's fixed overheads were suddenly starved of the regular income from the Columbia deal. Cutting costs was only a partial answer to the problem. Trendle and King knew that shrinking a business to fit financial realities is a short term necessity. They also knew that, in normal times, the longer term trend should be the other way.

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